CBS has just made an announcement that is sure to delight New Yorkers. From Times Square to Central Park and from 6th to 8th Avenue will become the new CBS Mobile Zone. This zone will carry free Wi-Fi for cell phones, laptops and other devices that want to access the internet or even make voice over internet phone calls.
In return, CBS gets ad impressions, tons of them. Visitors to the region will be greeted with a sponsored homepage with hyperlocal news and information for people within the specified area.
CBS Outdoor Chairman and CEO, Wally Kelly, explains that this is just one example of how CBS is dedicated to turning Outdoor assets into next-generation interactive platforms.