A new study by WiFi Alliance indicates that 89 percent of 549 WiFi users in the U.S. would rather give up Starbucks than lose their wireless connection. Some 92 percent of those aged between 18 and 29 are adamant about keeping their WiFi access. According to Wi-Fi Alliance managing director Frank Hanzlik, young people have made WiFi “a part of their lives.” The technology, he said, is now “part of their DNA.”
The survey also showed that users have become security conscious, with 77 percent of those surveyed disclosing that they have enabled security features on their wireless networks. The alliance, Hanzlik affirmed, continues to seek better ways and has developed applications such as the Wi-Fi Protected Setup, to improve the speed and ease of implementing these features.