Sprint’s new WiMAX has a name…Xohm. The company feels the X at the beginning of Xohm gives it an edgy feel but notes the pronounciation is like “home” but with a “z” sound at the beginning.
However, the announcement of the name isn’t the only leap the company is taking. They also plan on rolling out a new business model that is internet-based, not telecom-based. A year ago Sprint stated this venture could cost them $3 million, but new partnerships with companies like Google and Clearwire Corp. may have changed that investment a bit.
Xohm is expected to provide speeds at about 3 to 4 times what 3G is currently offering its customers and the WiMAX network will be operating over a licensed spectrum.